being — December 2017 — Washington D.C.

flower dots

How does a landscape
architecture firm bring the joy of plants and design to more people?

Flower Dots are a simplified planting experience intended to introduce a larger audience to the experience of growing flowers. 

Designed in collaboration with a graphic design firm, the tubes feature bold graphics and clear instructions on how, where, and when to plant bulbs. The instructions encourage various in-ground arrangements making participation in landscape design accessible and hands-on.

Flower Dots are for everyone. Dots can be planted in a pot on a balcony or as a part of a large layered bed.


 

Photos by Ashton Design & Moody Graham Landscape Architecture

How does a landscape
architecture firm grow an idea?

Flower Dots began as an autum gift to clients and collaborators. In the first year, five varieties of bulbs were selected, each presented in a unique package. Daffodils, tulips and alliums were chosen.

In the second iteration, Flower Dots expanded to include more species and curated pairings. Additionally, a special edition was designed for children.

Flower Dots continue to be distributed as gifts to clients, architects, and other collaborators. This low-cost way to encourage the act of planting holds potential. Plans to expand the collection and to reach an even broader audience are underway.

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Year 1

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  • Playful packages that each contain 20 bulbs.
  • Collaboration with graphic designers yielded a bold yet approachable container.
  • Ten simple steps guide planting, encourage design exploration, and describe what to expect when working with bulbs.
Year 1 gallery_10

Year 2

Packaging Year 2_2

Tulipa batalini Bright Gem & Anemone blanda Windflower Mixture

Packaging Year 2_4

Narcissus Sunlight Sensation & Muscari sp. The Magical Muscari Mixture

Packaging Year 2_3

Muscari aucheri Blue Magic & Tulipa greigii Pinocchio

Packaging Year 2_5

Allium Globemaster & Anemone blanda Pink Star

  • Each flower dot package contained a curated pair of bulbs to plant together.
  • Seven simple steps guide planting, describe the soil requirements of the bulbs, and
    communicate the requirements for the maintenance of these perennial plants.
  • The ‘Sprinkles’ special edition introduces children to the wonder of plants.
Packaging Year 2_1

Plant & Bloom!

Painting from Meg Page 2
naccicis in front of MG logo
20171203_191945

"...we are human in good part
because of the particular way we
affiliate with other organisms…
To the extent that each person
can feel like a naturalist, the old
excitement of the untrammeled
world will be regained…Splendor
awaits in minute proportions."

- E.O. Wilson, Biophilia

Type

Being

Purpose

communications & research

Collaborator

Ashton Design

Participants

Clients and collaborators of Moody Graham Landscape Architecture

Launch

December 2017

Location

Washington D.C.